The Challenge
Our client's primary source of traffic was TikTok, a channel that was experiencing a month-over-month decline. They had virtually no presence on Google for non-branded keywords, meaning they were missing out on a massive audience of high-intent users actively searching for language learning solutions. The challenge was to build a powerful, sustainable organic presence from scratch and convert that visibility into tangible revenue.
The Strategy
Our team integrated with the client's team, establishing a rapid-feedback loop via Slack to execute a holistic SEO and LLM SEO strategy. We focused on capturing high-intent users at every stage of their journey.
Our strategy included:
Programmatic Landing Pages: We developed and launched targeted landing pages for each language the client's app supported, allowing us to capture highly specific, long-tail search queries.
Bottom-of-Funnel Content: We created a series of in-depth blog articles targeting transactional keywords like "best English language learning apps," positioning our client directly against established competitors.
High-Authority Backlinks: We built over 50 high-quality backlinks within a three-month period, rapidly increasing the site's domain authority and signaling its relevance to Google.
Competitive Optimization: We optimized all core landing pages to compete for valuable short-tail keywords, challenging industry incumbents like Duolingo for top positions.
Custom LLM SEO: We deployed our proprietary LLM SEO strategies, developed through rapid experimentation, to ensure the client's content was structured for visibility in AI-powered search and recommendation engines.
The Results
Our integrated strategy produced explosive growth in just three months, establishing organic search as a primary revenue driver for the client.
Key metrics:
Traffic Growth: From 0 to 2,100+ clicks/day within 3 months.
Revenue Growth: $400,000 from organic traffic (previously relied on TikTok traffic alone).
Traffic Value: Organic traffic valued at $10,000/mo (CPC-equivalent cost for this traffic)